Sounds like some PR agency made big bucks out of this bold rebranding

“Excuse me. Are you the Judean People’s Front?”

“Fuck off! ‘Judean People’s Front’. We’re the People’s Front of Judea! ‘Judean People’s Front’.”

Is this one of those Utopia rebrands where everybody on the phone kept calling it ‘Australian Athletics’, and the CEO was always correcting them?

I’m getting real Nation Building Australia vibes.

Love watching our tax money flushed down the toilet.

This sounds exactly like an episode from the first season of Utopia

Big “The Bureau” energy.

I 100% thought this would be from The Shovel before seeing the URL…

Ooooo swapping the position of the words and adding a letter, what a bold fucking move! I can’t imagine the amount of stress that came with that rebrand…

In ten years there will be a bold imitative to embrace history, return to the roots and past culture of excellence. It will be re-branded to Athletics Australia.

notthechaser

Yeah that’s a pretty good sign we need to cut spending for sports if the most prudent use is such useless things.

Logo has changed for better.