• As REDD projects around the world face setbacks, restoration projects in the Amazon are flourishing as a means of reviving market confidence in forest-based carbon credits.
• In Brazil, the golden goose for restoration, this business model has attracted companies from the mining and beef industries, banks, startups, and big tech.
• Federal and state governments are granting public lands to restoration companies to recover degraded areas.
• Restoration projects require substantial investments and long-term commitment, face challenges such as increasingly severe fire seasons, and deal with uncertainty over the future of the carbon market.

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