TL;DR: the meat industry’s misleading messaging campaign + lobbying
I do eat meat (I do acknowledge that this is an ethical and moral failing) but with the plant-based alternatives being so good I have changed my eating habits a lot.
Plant Based is now what I tend to buy as my first choice in the vast majority of cases and I don’t feel that I’ve lost anything in doing so. This is far from a properly consistent moral choice but it has helped me dramatically lower how much animal products I buy.
Classic plant-based recipes are usually better than the ones that try to replicate a burger with plants.
So I try to change habits and eat vegetarian recipes more often. Still like to eat burger, with chicken meat since it has a smaller impact on the environment.