You know, if these companies realized that they don’t have to release new products every year, they could be more focused on promoting and supporting the products they already make.
These are bikes, not smartphones.
Just looking at their website (Canadian version), they list over 75 models! Jesus Christ, calm the hell down.
75 definitely has some fat that could be trimmed but there are a lot of different biking activities that require different bikes. Wouldn’t make it far on a mountain course with a flatland bike. I definitely tried but it was very difficult.
The problem is that there are too many categories for one company to specialize in all of them.
If the goal is sustainability, then “doing it all” isn’t a good formula.
I do agree with you, but that’s why it would be best for some companies to be amazing at offering certain types of bikes, rather than spread themselves thin covering everything (when they have that many models).
So, a company that does cargo bikes really, really well, shouldn’t be offering analogue (edit) gravel bikes.
This is why some frame builders really earn my respect. They have maybe 4-6 frames that they do really well, but they don’t try to cover every category of cycling, either. This makes them the best at what they offer, without having to tailor to every cyclist out there.
It’s GT Bicycles in case you don’t want to follow the clickbait headline.
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