Among the star-studded Super Bowl ads that viewers saw during Sunday’s game was an awkward 30-second spot, filmed vertically on an iPhone, in which the rapper Ye talks about his new teeth and instructs the audience to go to Yeezy.com.
As of the morning after the game, when they visited the site, shoppers could find exactly one item for sale: a white T-shirt emblazoned with a swastika.
Could I offer an alternative viewpoint? I don’t know if it’s true, and if it is I don’t know if it’s better or worse. His style of ‘music’ holds no interest for me, and I know nothing more than what I have read about him, so I could be wildly off base.
As many have pointed out, he might well have a mental health issue, but is it not also possible that he is, and always has been, just totally amoral and has seen which way the wind is blowing? He seems to have sonewhat list relevance recently, and fixating on, and loudly proclaiming your hatred of, a chosen ‘other’ group may seem like a good way to get back into the centre of attention and curry favour with those in power.
I don’t think that would be any better than him being a dyed-in-the-wool Nazi, as functionally it means he is one, but might explain a rapid appearance his Nazism.