Where we’re really going is, a year, year and a half from now, is when you come to Digg, it’s going to be very much more like the leap that happened to Figma, where it’s free form, it’s dynamic, it’s an interface that is unlike any other that you’ve seen,” says Rose. “It’s not your old-school forums

Umm. Figma’s UI is exactly something people saw before. It’s aggressively based on Sketch’s UI.

Figma blew up because it was free for non-enterprise use, had Invision-style prototyping built-in, it was a more performant than Sketch, and they were adding features faster than Sketch could.

And FigJam is just a Miro / Mural clone. But that is also very performant, and they had some silly features / plugins that made work fun.