I’ve also wondered if all of that data collected about a person could be used to recreate them—a digital copy. It probably wouldn’t be perfect, but I bet it would be close enough to be useful.

I think people overestimate how accurate these models are. Based on the ads I get, I’m sure they fully don’t understand who I am as a person and what my interests are. I have never once cared about Kanye or the Kardashians, and yet I get ads for “news” about them fucking constantly.