What’s the alternative? The local CTV reporter who keeps us abreast in the local news – the news that matters most in our daily lives – also published his reports on X, but beyond that?

If I go directly to CTV they want to tell me about how the fire department was called to save a cat stuck in a tree in a city hundreds of kilometres away. I couldn’t care less. That isn’t worth my time. It is true that hidden in there are the same local reports that are posted to Facebook, but I’ll be bored to death by all the other irrelevant news before I find them. The user experience is horrendous.

To actually get at the pertinent news without needing to become a full-time researcher, Facebook was where it was at.