The blowback worked—but subscriptions for software-based new car features will continue, according to a BMW board member.

BMW Is Giving Up on Heated Seat Subscriptions Because People Hated Them::The blowback worked—but subscriptions for software-based new car features will continue, according to a BMW board member.

  • Chaotic Entropy@feddit.ukEnglish
    61·
    1 year ago

    They didn’t feel shame, the bad PR caused people to do the aforementioned voting with their wallets.

    • Vespair@lemm.eeEnglish
      1·
      1 year ago

      The topic had moved to generalities; we were no discussing this specific case

      • Chaotic Entropy@feddit.ukEnglish
        1·
        1 year ago

        Okay and, generally, companies are not motivated by shame, they register the financial/legal/regulatory impact as a result of their misdeeds being known.

        • Vespair@lemm.eeEnglish
          1·
          1 year ago

          That’s a non-nuanced take. A- properly wielded shame isn’t targeted at corporations usually, it’s targeted at the individual members responsible for corporations. B- corporate culture and “decorum” culture have made shame almost exclusively the domain of religion. Whatever example you’re thinking of as corporate shaming, that’s not what I’m referring to. I’m talking about the lost art of shame.

          • Chaotic Entropy@feddit.ukEnglish
            1·
            1 year ago

            Rarely do decision makers have the latitude to make sweeping changes to corporate structure and direction based on their personal feelings. A board of directors would remove such leadership.

            Give me an example of what you’re talking about then, if I’m off piste.

            • Vespair@lemm.eeEnglish
              1·
              1 year ago

              Got no examples for you. Doesn’t seem enough to justify not trying to me. I’m not of the bend over and take it mentality, I’m of the do anything we can do mentality.

              • Chaotic Entropy@feddit.ukEnglish
                11·
                1 year ago

                So, to clarify, my take around the realities of what effectively motivates corporate entities and their controlling directors was non-nuanced. Whereas your “be the change you want to see in the world” take, that you cannot support, is what you would consider nuanced?