I’ve long argued that like volume on alcohol, food marketing itself as spicy should have to display it’s actual scoville rating on the packaging by law.
Unfortunately that’s significant element of that niche culture. Pushing your limit and proving just how spicy you can go is the point for most of them.
Gonna be real mad if this ends up making it harder to get hot stuff. Don’t push your limits folks, but don’t restrict others.
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Same thing happened to Sriracha 15 years ago.
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Drop a recipe bruh
The inventor of the original sriracha sauce has widely published the recipe and granted permission to use it for commercial purposes.
I’ve long argued that like volume on alcohol, food marketing itself as spicy should have to display it’s actual scoville rating on the packaging by law.
Do you buy your hot food in specifically TikTok friendly, coffin shaped packaging explicitly labed as a challenge?
Let’s hope they regulate greedy marketing not food sales.
Spicy challenge products have been sold like this since before TikTok was a thing.
Unfortunately that’s significant element of that niche culture. Pushing your limit and proving just how spicy you can go is the point for most of them.