CMF by Nothing has seemingly been created to sell colorful, affordable accessories thus far. However, it, like its parent company, will branch out into making its own smartphones soon, according to a new leak. It is projected to land as a budget Android device, albeit one to match the vibrant design language of the sub-brand's other products.
Shit, look at VAG if you want to see an extreme example.
They have the likes of Jetta (chinese-only, not to be confused with the VW Jetta car model), Skoda, Seat/Cupra, leading up to Volkswagen, then to Audi, then the likes of Porsche, Bentley, Lamborghini, and finally to Bugatti and now Rimac (sort of… there’s a weird and complex ownership structure going on there).