Archived page, if you’re paywalled or region-blocked.
A quick example. When I searched for “Apple lightning cord” on Amazon, my top three results were for cables made by a company called “Durcord,” then an Amazon Basics cord, then a four-pack of cables made by a company called Susnwere, then, finally, a cable made by Apple itself. When I searched for “Anker lightning cable,” the top ad slot was for three Anker charging blocks—NOT the lightning cable. Then I was given lightning cables for a company called Gyusity and one from a company called KIYODA, before the Anker cable showed up. When I searched for simply “lightning cord,” none of the results on the first page were from Apple, many of them were sponsored, and the top result for a product called “Apple iPhone Charger Cable” was from a company called Uzento.
Amazon is a horrid, ghastly company which behaves criminally, treats its employees with medieval cruelty, illegally busts unions, and is actively part of the ongoing destruction of the environment and looming climate change. However, if you put another $17 of merchandise in your cart, you can get free same-day delivery.
Bezos is one of oh-so-many arguments for oiling up the guillotines again.