Hell, the word “union” is such a dirty word in tech that I’ve literally watched people complain about employee treatment, praise employees empowering others, while saying “I’m against unions in all forms, but (lists what a union is)”.

It just goes to show that branding is important. You can list something that people would 100% agree with, tell them it’s the bogeyman, and they’ll change their mind immediately. Call it something else, and you’ll probably have work councils (unions), community support (socialism), and premium health insurance (free healthcare).