• WindyRebel@lemmy.world
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    2 months ago

    Agreed. I’m an SEO and I haven’t seen meaningful ranking adjustment by fixing page speed scores myself, but others may depending on the competition level and niches.

    It’s meant more as a minor signal and a tie breaker. If SEO is roughly the same for two competing companies but one has page speeds of 2 second load times and the other 5 second, then the 2 second load time page may get a bump above the other 5 second one.

    Now, I say MAY because there’s a lot that goes into it and maybe one brand has better on page conversion rates over the other one or something else that might affect things.