To Trump. Her platform was essentially a “stay the course, maintain the status quo” platform which has been terrible for a lot of people.

The average voter doesn’t know or understand what the word fascism means, what project 2025 is even if you explain it to them, or what trans rights are. They don’t know whether illegal immigration is a problem or not. They live within massive propaganda machines that often confuse them and are taught to believe anything else is wrong on principal.

For many of those people, including many minorities and many women, the status quo has not treated them well. And someone who’s entire campaign was built on maintaining the status quo was deeply unpopular with those people. Trump offered a radical restructuring of society. He offered a dramatic shift in status quo and a government with entirely different priorities.

That appealed to those people, who both do not understand politics and are confused about what any of it really means anyway. All they know is that life under Biden saw their lives get much worse and the other guy says he’s going to change that and says he knows how. He doesn’t, of course. But they don’t know that. They don’t live in the echo chambers we do discussing these problems. Their primary use of social media is sharing pictures with friends and family. They’re annoyed by their friends who keep talling politics online, politics confuses and frustrates them.

Obama’s campaign was built on change and it’s what one him 2 elections. The first one by a landslide. Lessee of two evil politics, staying the course politics, is never going to drum up support enough to defeat fascism.