“On Borderlands, nearly everything that could go wrong did go wrong: it sat on the shelf for “On Borderlands, nearly everything that could go wrong did go wrong: it sat on the shelf for too long during the pandemic, and reshoots and rising interest rates took it outside the safety zone of our usual strict financial models,” Feltheimer said. With a budget of around $120 million, Borderlands stands to lose the studio a lot of money. Although Lionsgate did mitigate some of the risks by selling foreign rights, sources told Deadline that Borderlands could still lose as much as $30 million. “The success of our financial models doesn’t take the place of also getting the creative right,” Feltheimer added long during the pandemic, and reshoots and rising interest rates took it outside the safety zone of our usual strict financial models,” Feltheimer said. With a budget of around $120 million, Borderlands stands to lose the studio a lot of money. Although Lionsgate did mitigate some of the risks by selling foreign rights, sources told Deadline that Borderlands could still lose as much as $30 million. “The success of our financial models doesn’t take the place of also getting the creative right,” Feltheimer added
I read it as saying they didn’t take the creative angle correctly and that was part of the failure despite happy looking financial models.
Yup, that’s how I read the quote as well, but most of the article is banging on about the financials, which makes sense given its a statement to shareholders, but its kinda meaningless for everyone else.