• mean_bean279@lemmy.world
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    1 year ago

    It’s not meant to be overly communicative. It’s meant to target the people who are either on the fence, or hear talk in the break room, but filling them with just the right amount of disinformation. Specifically targeting the people who “don’t want someone else taking their hard earned money” without realizing they would make more than the union due requires by working in a union shop. That’s why they’re using simple language and conveying a monetary cost. They don’t want to put on their “unions fight for more labor to lessen the load” and “unions fight for more than just pay, including some of the best benefits in any career.”

    In marketing and propaganda less is more.

    • unfreeradical@lemmy.world
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      1 year ago

      Also, we gain more from understanding why the tactics have been effective than from dismissing them.

      The tactics have been effective, so even while there may be an ironic appeal in characterizing them as “lazy”, the description is not particularly accurate.