It shows you the power of branding. I remember that there was a study where kids were given a regular hamburger in a McDonald’s wrapper and the same hamburger by itself and kids overwhelming said McDonald’s tasted better.
I think they even replicated the experiment where the McDonald’s hamburger was unwrapped and kids still preferred the McDonald’s wrapped burger.
Or how people tend to prefer Pepsi in blind tests (I think it’s sweeter or something, if i remember correctly) but overwhelmingly chose CocaCola if given the choice.
It shows you the power of branding. I remember that there was a study where kids were given a regular hamburger in a McDonald’s wrapper and the same hamburger by itself and kids overwhelming said McDonald’s tasted better.
I think they even replicated the experiment where the McDonald’s hamburger was unwrapped and kids still preferred the McDonald’s wrapped burger.
Or how people tend to prefer Pepsi in blind tests (I think it’s sweeter or something, if i remember correctly) but overwhelmingly chose CocaCola if given the choice.