Anheuser-Busch Inbev says that revenue growth in most of its global regions was offset by a drop in North American sales.

Anheuser-Busch Inbev said Tuesday that revenue growth in most of its global regions was offset by a drop in North American sales, in a sign of continuing fallout from a promotion with a transgender influencer that cost it sales.

The world’s largest brewer and parent company of Bud Light said adjusted earnings for the latest quarter rose 4.1% to $5.4 billion on revenues that climbed 5% to $15.6 billion.

Revenue in the United States for the July-September period, however, tumbled 13.5%. AB InBev, based in Leuven, Belgium, noted that sales to retailers were down “primarily due to the volume decline of Bud Light.”

Bud Light sales plunged amid a conservative backlash after the brand sent a commemorative can to transgender influencer Dylan Mulvaney in early April.

  • ElderWendigo@sh.itjust.works
    708·
    1 年前

    Have you seen the way those hipsters guzzle PBR? Do you really think it tastes any better than Budweiser? Image is EVERYTHING when you’re selling cheap beer. Budweiser could have cemented its place as a progressive all-inclusive all-american beer. Instead they gave in to the bullies, an act that no bully can respect.

    • thisbenzingring@lemmy.sdf.orgEnglish
      28·
      1 年前

      PBR has a very distinct flavor. Its not great but its fine.

      The best thing about a PBR is, if you don’t finish it… oh well

    • pulaskiwasright@lemmy.mlEnglish
      16·
      1 年前

      Selling hipsters on a basically dead beer like PBR would be easier than getting them to drink the most mainstream of beers.

    • jjjalljs@ttrpg.network
      71·
      1 年前

      I don’t think hipsters have been into pbr for like ten years, but it’s possible I’ve just aged out of hipster circles.

      • SheeEttin@lemmy.worldEnglish
        4·
        1 年前

        Hipsters aren’t really A Thing any more. Sure there are people who still act like that about stuff, but I don’t really see anyone making it their whole personality any more. It’s gone back to individual niches.

      • captainlezbian@lemmy.world
        2·
        1 年前

        It’s more of “if you want a dirt cheap beer and theoretically could be a hipster”. Like I drink it when I’m looking for something cheaper than a local ale/lager and not liquor. It’s ok. Light beer is rarely worth it to me though. It’s too flavorless, if I want something with that few calories I just get whiskey