• Rand0mA@lemmy.world
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    8 months ago

    Its not what they said. They said they are rolling out dynamic display boards. Don’t trust shitty reporters

    • dropcase@lemmy.world
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      8 months ago

      From the first section:

      Under the test, burgers, Frosties, and other menu items will have “dynamic prices,” costing more during times of increased demand.

    • LifeOfChance@lemmy.world
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      8 months ago

      Don’t get me wrong I have a short attention span too but if you’re gonna toss negativity around maybe finish the first paragraph? But also how did you get past the first sentence?

    • FlumPHP@programming.devOP
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      8 months ago

      Here’s the statement from their CEO Kirk Tanner (emphasis mine):

      Beginning as early as 2025, we will begin testing more enhanced features like dynamic pricing and daypart offerings, along with AI-enabled menu changes and suggestive selling,” he said. “As we continue to show the benefit of this technology in our company-operated restaurants, franchisee interest in digital menu boards should increase, further supporting sales and profit growth across the system.

      Here’s the Oxford English Definition of “dynamic pricing” since 1929:

      the practice of varying the price for a product or service to reflect changing market conditions, in particular the charging of a higher price at a time of greater demand.

      Referring to reporters, investors, and consumers as “shitty” for taking a company at their word is just silly.